GetResponse review: features, pricing and who it is for (2026)

OSI Affiliate Reviews DeskEditorial team1 min read

GetResponse made the list because it collapses three subscriptions into one account: email sending, landing pages, and the automation that connects them. For a solo operator, that is not a feature list — it is one bill and one place where a funnel breaks.

The automation builder is genuinely capable without demanding a week of study, and the free plan is real enough to build and send from while you are still working out whether the business needs any of this.

Scores on this page are provisional until our staff testing round is complete.How we score

GetResponse pros and cons

Pros

  • Lead capture end to end
  • One tool, one bill
  • Solo marketers

Cons

  • Not ideal if you already have a page builder
  • Not ideal if you only need sending

Is GetResponse for you?

Recommended if

  • Lead capture end to end
  • One tool, one bill
  • Solo marketers

Not recommended if

  • You already have a page builder
  • You only need sending

How we scored GetResponse

Five criteria, each scored out of five by the reviewer, weighted equally. The methodology page says what each one measures.

Ease of useHow quickly a new user is doing real work in GetResponse, and how much of the interface has to be learned first.
4.2
FeaturesWhether the core job of a email marketing tool is covered on the plan a small business would actually buy, not one tier up.
4.3
Value for moneyWhat the paid tiers buy relative to the free tier or trial, and how the bill grows as you do.
4.5
Support and docsHelp articles, reply speed on the channels a small plan gets, and whether the answers were right.
4.1
Fit for small businessHow well it fits a solo operator or a team under twenty, which is who this site is written for.
4.3

Overall

The mean of the five, to one decimal.

Editor's score 4.3 out of 5Editor's score

What GetResponse is

GetResponse made the list because it collapses three subscriptions into one account: email sending, landing pages, and the automation that connects them. For a solo operator, that is not a feature list — it is one bill and one place where a funnel breaks.

What it does well

The automation builder is genuinely capable without demanding a week of study, and the free plan is real enough to build and send from while you are still working out whether the business needs any of this.

  • Lead capture end to end. Lead capture end to end is where GetResponse earns its place on our Email Marketing & Automation shortlist.
  • One tool, one bill. One tool, one bill is where GetResponse earns its place on our Email Marketing & Automation shortlist.
  • Solo marketers. Solo marketers is where GetResponse earns its place on our Email Marketing & Automation shortlist.

Where it falls short

Skip it if you already pay for a website or page builder you like. Half of what you are buying here is page and funnel tooling, and a pure email platform will do the sending part with less around it.

How GetResponse pricing works

Tiered plans that scale with the size of your contact list, with the higher tiers adding automation depth, funnels, webinars and ecommerce features.

A lasting free plan that lets you build a list, design a landing page and send newsletters to a small audience without a card.

GetResponse alternatives

  • AWeber — long-running, simple list tooling with human support. Free plan available.
  • ActiveCampaign — the deepest automation builder of the three. Free trial, then paid by contacts.

See the full Email Marketing & Automation shortlist for how they compare side by side.

Questions people ask

Is GetResponse free?

There is a genuine free plan, not just a trial. It covers a small list, a landing page and newsletter sending, which is enough to build and send from while you work out whether the business needs the rest. Automation and funnels arrive on the paid tiers.

Is GetResponse good for beginners?

Yes. The automation builder is capable without demanding a week of study, and the landing page and form tools mean you can run lead capture and follow-up end to end without stitching together other products. It is one of the gentler ways into marketing automation.

GetResponse or AWeber?

GetResponse if you want pages, funnels and automation bundled with the sending. AWeber if your email plan is to write to people regularly and you value simplicity and human support over a feature list. We compare them directly on the GetResponse vs AWeber page.

Can GetResponse build landing pages and funnels?

Yes, and that is half of what you are buying. Landing pages, forms and conversion funnels sit in the same account as the email list, so a funnel breaks in one place rather than three. If you already pay for a page builder you like, that half is wasted on you.

GetResponse or ActiveCampaign?

ActiveCampaign if your follow-up logic is genuinely complex and someone in-house wants to own it. GetResponse if you want adequate automation plus pages and funnels, and would rather not climb the steeper learning curve. Both are long-established senders.

Our verdict on GetResponse. Best for a solopreneur or small marketing team running lead capture and follow-up end to end, who would rather have one adequate tool for each job than three excellent ones to reconcile.

Visit getresponse.com

Written by

OSI Affiliate Reviews DeskEditorial team

The staff desk behind every review, shortlist and comparison on this site. We sign up for the tools ourselves, read the pricing page rather than the press release, and say plainly which links pay us. Where a finding rests on documentation rather than our own daily use, the page says so.

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