Email Marketing & AutomationOur pick #2 of 3

AWeber

by AWeber

4.2out of 5, from58 ratings

Deliberately simple list tooling from one of the longest-running email senders, with a free plan and support that answers the phone.

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Free plan. Free plan available

Why AWeber is on the shortlist

AWeber is on this list for being deliberately unambitious. It has been sending email for a very long time, it has a free plan for a small list, and the path from importing contacts to sending a broadcast is short enough that you do not need a tutorial.

It also still answers the phone. Reachable human support is a thin-looking advantage right up until a send goes wrong, and among the tools we looked at AWeber is the one that treats it as a product feature rather than a cost centre.

Best for a newsletter, a small list, or anyone whose email plan is “write to people regularly” rather than “build a machine”. Also a reasonable pick for a non-technical owner who will be doing the sending themselves.

Skip it if you want branching automations, deep segmentation or behavioural triggers. AWeber can do basic sequences, but you will feel the ceiling, and moving a list later is a chore.

What readers say about AWeber

Ratings come from readers who use it, not from us, and they sit beside our pick rather than deciding it. Vendors cannot buy, edit or remove them.

Sample figures. Reader ratings open soon; the stars and counts shown are placeholders so you can see how the page will read, not measurements of anything.

4.2out of 5

58 reader ratings for AWeber

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How the votes fall

  1. 5 stars25
  2. 4 stars20
  3. 3 stars8
  4. 2 stars4
  5. 1 star1

Scored on

  • Ease of use4.6
  • Value for money4.1
  • Support4.7
  • Does the job3.9

86% of raters would recommend it to a business like theirs.

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Written reviews (none yet)

Nobody has written about AWeber here yet. The first written review on a page is the one the next hundred readers use, so if you have run it in a real business, the form above is the place.

How AWeber is priced

We describe the shape of the pricing rather than quoting a figure, because figures go stale within weeks. The number is on the vendor's own page, one click away.

Free plan
A lasting free plan for a small list that includes sending, sign-up forms, a landing page and basic sequences.
What you pay for
A free plan and paid tiers that scale with subscriber count, with the paid tiers removing branding and unlocking more automation, segmentation and analytics.
In one line
Free plan available
Check current pricing on AWeber

Who AWeber is for, and who should skip it

Best for

  • Newsletters and small lists
  • Non-technical senders
  • Reachable human support

Skip it if

  • Branching automations
  • Deep segmentation
  • Behavioural triggers

Alternatives to AWeber

The other picks on our Email Marketing shortlist, each with its own reason to be there.

  • GetResponse

    Email sending, landing pages and the automation between them in one account, for a solo operator who wants one bill.

    4.3out of 5, from74 ratings

  • ActiveCampaign

    The deepest automation builder on the shortlist, for a business whose email really is a system rather than a weekly newsletter.

    4.4out of 5, from83 ratings

Torn between two of them? Read GetResponse vs AWeber.

AWeber questions people ask

Does AWeber have a free plan?

Yes. The free plan covers a small list with sending, forms, a landing page and basic sequences, and it does not expire. You move to a paid tier when the list grows or you want the branding removed and the fuller automation and reporting.

Is AWeber good for a newsletter?

It is one of the best fits on our shortlist for exactly that. The path from importing contacts to sending a broadcast is short enough not to need a tutorial, and if your plan is “write to people regularly” rather than “build a machine”, you will not miss what it lacks.

AWeber or GetResponse?

AWeber if you want simple sending, a free plan and a human on the phone when something goes wrong. GetResponse if you also want landing pages, funnels and deeper automation in the same account. We compare them directly on the GetResponse vs AWeber page.

Can AWeber do automation?

Basic sequences, yes: a welcome series or a drip campaign is straightforward. Branching automations, behavioural triggers and deep segmentation are where you feel the ceiling, and ActiveCampaign on the same shortlist is the pick for that kind of work.

Is AWeber still a good choice?

For the right buyer, yes. It has been sending email for a very long time, deliverability is handled by a real compliance team, and its support is treated as a product feature rather than a cost centre. It is unambitious on purpose, which suits a lot of small businesses.

What this page is, and what it is not

This entry is desk research: AWeber's own pricing and documentation read on the day this page was written, and our editorial judgement of who it suits. The reader ratings are separate from that judgement and do not change our position. We have not run every tool here in a live business for a year, so treat the day-to-day claims as informed reading rather than a field test.