How to Use Videos for Affiliate Marketing

Type of Affiliate Product Videos

Now that you know that affiliate product videos are valuable assets for your business, you need to learn the different types of product videos. You can only create one if you know what kind of content you can put in it. These video types will give you some video content format ideas.

1 – The “How-To.”

“How-To” guides are trendy online because they are actionable and can easily be understood. Also, it is useful for anyone who watches the video to put the process into practice immediately.

There are two types of ‘how-to’ content.

The first type is the product demonstration, ‘how-to.’ In this ‘how-to’ video, you use your products in front of your audience. This type of video is essential for products with complicated configurations. It may even be required for some software as well. It is vital because your audience should know that it is easy to learn your product once they purchase it.

The second type is a ‘how-to’ of a process where the affiliate product is featured. In this ‘how-to’ guide, the affiliate product is not the main focus. Instead, it is a tool to finish a process. For this, you can feature your affiliate product as essential or optional. But you will feature it as a part of the process. This ‘how-to’ type is what Youtube influencers use to promote products. They usually include the product in a process such as a ‘morning routine’ or ‘best things to do.’ It can be a list, and it features the product as an essential part. So if you are an affiliate of skincare products, you can feature them in morning or evening routine videos. If you sell food products, you can feature them as ingredients in a recipe video. It is all about creating a ‘how-to’ video that is useful but is related to the product that you plan to advertise.

2 – The User-Generated Video Compilation

Videos work exceptionally well in boosting your website’s social proof. And you can compile all the things that other people are saying about your product in one convincing video. You can do this if your customers are already reviewing your product on video or have several product video reviews. You can compile everything into one video that will demonstrate the effectiveness of your product. You can use this type of video for physical and digital products. It works in pretty much the same way.

For instance, Beaches of Normandy Tours effectively utilizes videos from former travelers recounting their experiences while touring Normandy, including visits to the Utah Beach Museum and WWII battlefields. These authentic testimonials not only enhance social proof but also inspire potential visitors to explore the historic landmarks of Normandy themselves.

3 – Installation Videos

This type of video is essential for products that need the user to perform a particular process before they can fully use the product. For these products, you must have some installation videos on your brand’s Youtube channel. It is your responsibility to help your customers use your products.

NOTE: There should also be other videos for repair and cleaning if you promote products with complicated parts. These videos are essential so that the user can use the product effectively.

4 – Product Close-Up Video

Some products need careful examination before purchase. This rule applies to products that have visual elements that look better on video. Some examples are leather products, jewelry, and other collectibles. People buy these products because of their visible property, and they can sell better if you use video promotions. For example, you can create a zoom or close-up video or a collectible action figure. These are display products, but people buy them because of the intricate artwork. The nature of the product makes video an effective medium in promoting it.

5 – The Before and After Video

Does your affiliate product promise a change in the user’s life? If it does, you can help potential customers understand the transition by creating a ‘before and after video’. This type of video is dominant because it showcases a transformation. It means that you are not only speaking positively about a product because you are advertising it. You are sharing it because you know that it can authentically help other people.

6 – The Background Story or Behind-the-Scenes Video

Story videos are highly effective in marketing your affiliate products. It works on the premise that your customers are buying the products; they are also buying the story. If the product’s brand supports a cause, it makes the buyer feel better about their purchase.

This approach also works well if you have behind-the-scenes videos for the products. It helps to see how the seller sources and delivers products to customers. This approach also makes buyers feel included in the entire process, and they will feel more connected to the brand.

7 – The Influencer Video

You can also tie your affiliate products with some influencers. It is far more effective because you leverage an influencer’s followers instead of promoting the product blindly. If an influencer supports one of your products, you can feature a video of how they used it. If there are several influencers, you can create a compilation video. Having an influencer promote a product is twice as effective because their followers already trust them.

These are only some video ideas that you can use when you don’t know how to create your affiliate product videos. You can still come up with more creative ideas. It is all a matter of using these ideas as a baseline for your video content.

How to Promote Your Affiliate Product Videos

Creating your videos is only the first part of video marketing for affiliates. You also need to know how you’ll promote your videos if you want it to generate some sales. In this section, you will learn some strategies for creating and advertising your videos so that they effectively make you sales.

Use Videos in your Affiliate Product Pages

If you are running an affiliate website, you can create a video of the products that you are promoting. This video doesn’t need to be a close-up of each product. It can be a simple informational video with music. This type of video will give your audience something to ‘munch’ on when they visit your product pages. But if you have the extra time and budget, you can go ahead and purchase the products that you are promoting so that you can demonstrate all of them in detail on your product pages.

Promote Affiliate Products on Youtube

You can also advertise affiliate products on Youtube. The best part about Youtube reviews is they have a more personal touch. Instead of shooting only the products, you can also show your face and express how you truly feel about it. This video is more than a mere product demonstration where you explain how your customers can use your products. You also give your opinion on the product and influence the viewer on his purchasing decision.

NOTE: You must make it clear with your audience that you are reviewing the product as an affiliate. You can show your audience the affiliate link in your video description, and you can tell them that they have the option to buy through your link. You should not get them to click on the link in your video description and lead them to think that you are not an affiliate. This action is against the etiquette of proper affiliate marketing.

Place Your Affiliate Link in The Actual Video Via Annotation

You can also feature the affiliate product in the video and just add the affiliate link via annotation with the help of an annotation tool. The great thing about this option is you can add several affiliate products on one video. You can create a list of the best products in one category, and you can place several affiliate links to it in one video.

Create an Online Store of Affiliate Products and Create Affiliate Videos on Facebook

Similarly, you can also advertise your online store on Facebook. If you have a store, you can create an ad for your products and focus your promotions on it. Or you can create separate posts for your products and add these videos as posts on your Facebook page. This approach is more effective in driving conversions if you know how to add text and engaging music to your videos. You can experiment with different elements until you find that works best for you. Text-to-video technology transforms written content into engaging video format, combining automated narration with visual elements, making it an innovative tool for content creation and storytelling.

Promote Products on Facebook Live

Aside from the post section on your Facebook page, you can promote your products through a Facebook Live. This strategy works well if you have physical access to your products. You can implement limited-time discounts that are only available for people watching your Facebook live. Then, you can show them the products that you are selling. From there, people can bid on the product or claim it by saying ‘Mine.’ This will encourage healthy competition among your buyers and encourage more people to buy your affiliate products.

Create Product Teasers on your Facebook Story

Another area on Facebook to promote your videos is in your story. Unlike Facebook Live, you cannot require the viewers to act right away. But you can also implement simple games that are exclusive to your Facebook Story viewers. The great thing about Facebook stories is you can experiment. You can create product demonstrations, product close-ups, behind-the-scenes, stories, and others. It all depends on what is more effective for your target audience.

Create an Online Store of Affiliate Products on Instagram

You can also promote your affiliate products on Instagram. You can create a separate account and let it act as your online store. You can then post your affiliate products with prices and make potential customers inquire through the platform. The best part about Instagram is you can directly upload videos. Instagram may cut the video because of the time limit, but it is more than enough time to feature your products.

Advertise Your Products on IGTV

Instagram recently released the side of its platform that supports longer videos – IGTV. This feature allows you to post short video teasers and then let it continue to longer videos on IGTV. Many influencers and product sellers have used this feature to advertise products.

Demonstrate Products in your Instagram Story

Like Facebook, Instagram also has a story area. In this place, you can promote similar videos on Facebook. You can feature behind-the-scenes, product close-ups and demonstrations, and other creative ways to reach your audience. It helps to be more personal with your audience. If you can, show your face and communicate with them. It will make you more relatable and real.

With so many ways to promote your affiliate products through video, you’ll surely find a method that will work for you and your brand.

It is all about finding the medium that will resonate more with your audience. You may have to test this to find out. Once you find the right platform, you can set up a system to create video content regularly. It will keep your audience engaged and more likely to buy products through your affiliate link.

Video is a great way to give your audience a glimpse of your products before they buy it. It will give them a peek of the product experience and will help them in making an informed buying decision.