[PODCAST] Upselling and Bundling Products to Grow Your Business – with Aazar Shad

On Episode 233 of the eCommerce Marketing Podcast Aazar Shad, breaks down a variety of digital marketing strategies on how to properly upsell and bundle products to grow your business. By utilizing these strategies any acommerce brand can increase their average order value and increase their total revenues.

In this episode Aazar explains the differences between uselling, downselling and cross selling and how you can take advantage of all these strategies to increase your average order value.  Additional Aazar shows how bundling complementary products can bring other less selling products to the attention of your customers. 

Aazar also shares which tools and resources you can use to effectively manage your upselling and cross selling campaigns and which metrics you need to monitor to track the efficacy of these campaigns. 

Additionally, Aazar provides some real-world examples of some successful companies that have a long successful track record with upselling products and what things we can all learn from them.

To view the entire transcript of this episode go to eCommerce Marketing Podcast. 

What we business owners can learn?

In Episode 233 of the eCommerce Marketing Podcast, Aazar Shad discusses digital marketing strategies to effectively upsell and bundle products, aiming to increase average order value and total revenue for businesses. He explains upselling, downselling, and cross-selling, and highlights the benefits of bundling complementary products to boost sales of less popular items. Aazar also shares tools and resources for managing these campaigns and key metrics to monitor, such as average order value and conversion rates. He provides real-world examples of successful companies, emphasizing the importance of personalization, clear communication, and continuous optimization in these strategies.

Additionally, the role of an Importer of Record is crucial in the logistics and legal aspects of importing goods, but it indirectly influences marketing strategies like upselling and bundling products. This can be particularly beneficial for businesses engaged in drop shipping, especially when expanding into international markets. An IOR is crucial for drop shipping, where goods often ship directly from a manufacturer in one country to a customer in another.