Tips To Earn From Affiliate Marketing Via Social Media

Target Millennials or Zoomers

If you want your campaigns to succeed on social media, you’ll have to target millennials or zoomers. This is because they comprise the majority of social media users. According to TheManifest.com, around 77% of the entire millennial or zoomer population uses social media. And they spend at least 2 hours on a social media website per day. This is according to WeForum as they studied social media users by generation. So if you are planning to sell products as an affiliate, it may be best to target millennials and zoomers if you want to get the most out of your campaign.

Choose the Right Social Media Platform

When selling affiliate products on social media, you have to consider your target market. But you have to find more than their age or generation. You also have to examine their intention in using one social media platform over another. This will help you uncover where your target market is hanging out and how you can best address their needs. So if your target market is creatives, you may want to use visual-based social platforms like Instagram or Pinterest. But if you are planning to sell eCommerce products, then Facebook may be the best platform. It is all about finding the right platform that can generate the most response for your promotion.

Add Your Target Market as Friends

If you want to sell affiliate products on social media, you need to know your target market. You can only do this if you add them as friends. By doing this, you’ll be able to uncover what goes on inside their minds and witness their lives. Plus, they’ll be able to see the posts in your profile as well. When it comes to marketing, it is essential always to remember the human element. It is crucial to connect with your potential customers as a fellow human being. This is the only way you can convince them to buy products through your affiliate link.

Engage with Your Target Market

You can also go another mile by engaging with your target market. This is where you take some time out of your day to take a look at their profiles. This doesn’t take a lot of time. You can just give their profiles a quick scan and then like some pictures that resonate with you. You can also comment on their content. This will make you visible, and you will stay on the top of your potential customer’s mind. When you do this, you don’t even need to resort to advertising to get your prospects to notice you. They will automatically remember you because you are always present in their profile.

Create a Facebook Page

You can only sell on Facebook if you have a dedicated Facebook page just for it. This will help you gather your target market in one location, plus you can also capture the behavior of your target market on a pixel. With a Facebook page, it will be easier to generate ads for similar audiences.

Some Facebook Ads

Many eCommerce product sellers will agree that one of the easiest ways to drive sales to your product page is through Facebook ads. Even if you are only selling products as an affiliate, you can easily direct them to your affiliate link with some Facebook ads. The key is to gather enough data before you launch your ads. You need to know the type of people that your pages attract so that you can get more relevant people to your page with a lower ad spend.

Affiliate Programs That Pays for Clicks

If you want to get more money for your affiliate promotions, you’ll want to choose campaigns that pay for clicks instead of sales. As you may have noticed, Facebook allows you to create ads that are designed to attract clicks. When you do this, you can get paid right away. This is because you don’t need to convince them to buy. You can already get paid as long as they click and visit the page. These offers are also called CPA or cost-per-action programs. It is called as such because you are already paid for the action taken. You no longer have to sell a product.

Attract Sales Through Content

If there is one thing that guarantees your success on social media, that will be your content. If you look around, you’ll find that the ads and posts that get the most likes, comments, and shares speak to the needs of their target market. So if you want to generate sales on social media consistently, you’ll need a system that will attract those sales to you. Content marketing can do that.

Leverage Facebook Groups

Another aspect of social media that you can use to generate more affiliate sales is Facebook groups. These are highly targeted niche markets that come together because they have the same interests. It is useful for attracting affiliate sales if you know the right groups to leverage. When done right, you’ll be able to generate sales with one promotion.

PRO TIP: Do you find it hard to promote your affiliate products in some groups because of their promotion limitations? You can work around this by creating your group. This will give you the freedom to set the rules and post your promotions freely.

Look at Facebook Insights

If you want to make the most of your Facebook promotions, you need to understand data-driven marketing. Facebook is a powerful tool because it does more than give you a platform for reaching other people. It also has an analytics tool called Facebook Insights that can gather information from your audience. This is useful for your Facebook ads because you’ll be able to define your target market’s demographic and behavioral characteristics. Plus, you can capture all of their data on a Facebook pixel to generate similar audiences.

Use Marketing Tools

You can also double your chances of selling your affiliate products on Facebook by using marketing tools. By doing this, you will not just rely on Facebook Insights. You’ll also use other means such as Google Analytics, SEMRush, or Ahrefs. This can help you gather more information about your target market, and it can also improve your website’s SEO (Search Engine Optimization) rating.

Connect With Affiliate Marketers

You’ll also become more successful in selling products as an affiliate if you learn from other affiliate marketers. Facebook and LinkedIn allow you to join groups of affiliate marketers. This will enable you to discover their strategies as well as gives you a space to ask questions. Plus, something is empowering in knowing that other people have your back and belong to a community. This will motivate you to fulfill your daily affiliate marketing tasks.

Add Social Proof to Your Marketing

Social proof is vital in social media. Before you can convince anyone to buy your products, they need to see that other people have used it. To do this, you can give away free samples or a free trial of your product before selling it. If you are selling a digital product, you can give a free demo or limited access. Then, you can gather their testimonials and post them on your page before you promote your products. Social proof boosts your sales because it gives your audience the reassurance that you can be trusted.

Leverage User-Generated Content

In the same way, you can also use social media to leverage user-generated content on your products. If you are selling products as an affiliate, you’ll find that there may be other sellers of the same product on social media. You can then see if they have users who have already written some testimonials about your products. You can then use these for social proof. User-generated content is more powerful than a testimonial because of its reach. The reach of testimonials usually ends on your website or social page. But user-generated content is also posted on the profile of the person who has written it.

Run Limited-Time Trainings

If you want your audience to trust you, they need to know that you are an expert at what you do. One way to demonstrate your expertise is through limited-time pieces of training. Several marketers have conducted live training in their groups regularly. This establishes their ‘expert’ status, allowing them to attract more sales to their affiliate products.

Also, you can integrate some affiliate products into your training. This is a form of indirect affiliate marketing where you are honest about your affiliation, but you do not aggressively promote a product or service. This works if the product is indispensable in the training system that you have provided. They have no choice but to buy the product through you.

PRO TIP: If you want to convince your target market to buy products through your affiliate links, you have to provide bonuses. You need to make it worth their while to buy a product through you. You should have a separate sales page just for this. And it will help if you have several customers who have purchased through you who have left testimonials on your affiliate promotion page.

Choose Affiliate Products That Convert

If you find that you are hardly attracting sales to your products, you need to examine if it can sell. You should not choose affiliate products just because of their generous affiliate income. You should also take a closer look at the product to see if it is worth your promotions. It helps if you will buy the product before you promote it. This will give you an “insider’s peek” at the product to provide an honest review.

Optimize Your Images

If you have tried promoting products on social media, you’ll find that it takes trial and error to find the types of ads that resonate with your target audience. The testing doesn’t stop in your ad copy. You will also need to take a look at the images that you are using. You may need to test several photos to see what will work for you. Once you found the system that works for you, you can apply that to all of your future advertisements.

Leverage Influencers

Another way to convince your audience to trust you is to leverage influencers. Influencers are called as such because of their impact on their followers. Aside from being known in their industries, they can also influence their target audience’s decision-making processes. If you can get these people to promote your affiliate products with you, the results will blow you away. You’ll find that you can get more traffic and sales to your social media pages with one influencer promotion.

Host an Affiliate Contest

If you are the product owner and want to promote your product on social media, you can easily do that with an affiliate contest. This is a strategic move, for you can include social media shares in your contest mechanics. When you do this, you’ll have several marketers promoting your brand on social media all at the same time. This can then have an impact on your sales for that instant boost in social proof.

Work with Other Brands

Also, social media allows for connection with other brands. If you find the right complementing brands to work with, you can get more sales to your affiliate products. The key is to look for brands with the same target market but is not selling the same products. For example, you can sell a wedding planner book as an affiliate. But you can promote it on social media pages on wedding rings, wedding bouquets, and wedding gowns. They have similar target markets, but they sell different products.

As you can see, social media is a fantastic tool for your affiliate promotions if you know how to use it well. Hopefully, you had some ideas through the strategies presented in this article.