Shopify Marketing Strategies: A Comprehensive Guide for Growth

1. Recover Abandoned Carts

Almost all the e-commerce platforms see a huge number of abandoned carts. No matter what is the reason behind this, but it surely affects your business negatively. According to a report by Baymard Institute, almost 70% of shopping carts are abandoned by customers.

You can reduce abandoned cart rates in different ways. One of the most effective strategies is to send eye-catching emails to your customers with some discount offers or free shipping etc. These attractive emails will encourage them to complete their purchases. Shopify allows you to check the number of customers who have left the products in their cart via Shopify Dashboard. From there, you can send automated abandoned cart emails to your customers.

According to Salesforce’s research on customized abandoned cart emails, about 60% of these automated emails resulted in a sale within a day. Despite the large number of sales that were made possible by these emails, it is surprising that very few merchants adopt this strategy.

2. Take Your Store on Facebook

Even though Facebook has witnessed a sea of changes, it continues to be the dominant forum for social media and e-commerce advertising.

It is pretty easy to start generating sales from your Facebook store. Also, your Facebook store can be merged seamlessly into your Shopify store so that you do not need to hold a different inventory. For this, you just have to connect your Shopify store’s products with a Facebook store to increase e-commerce sales.

In 2009, Burberry released its “Art of the Trench” program, inviting customers to send their images in Burberry trench coats, most of which were posted on the organization’s Facebook page and related website. Consequently, this quick and easy strategy helped Burberry generate a massive 50 percent rise in revenue and more than ten lac new Facebook followers.

3. Integrate Instagram to Your Shopify Store

With more than 500 million regular active users, Instagram is one of the quickest growing social media platforms around the globe, linking audiences, celebrities, and businesses.

Using Instagram as a marketplace, Calvin Klein introduced “#MyCalvins” Campaign in 2014. By urging the business’s fans to share their images in the brand’s undergarments with the #MyCalvins hashtag, the organization was able to capture a big following. Imagine a social wall on Calvin Klein’s homepage showcasing the best entries. This would not only engage consumers by showing user-generated content, but it would also encourage more people to participate in the campaign for a chance to be featured. 

The best entries were posted on the homepage related to this project that manages to engage consumers even now. After the first year of the drive, the brand created more than 23.5 million follower connections.

By promoting the company’s brand fans straight on their main page, establishing a two-way connection, Calvin Klein surely has significantly improved its revenues.

4. Implement Live Chat

The Live Chat feature enables you reply quicker to a request or a client rather than making them wait for too long. The earlier you respond to users, the sooner their issues are answered. You will learn more about what they are searching for on your site which will quickly drive them to desired solutions, such as a product or service.

According to a report from Econsultancy, live chat raises customer satisfaction levels of 73% as opposed to just 61% for email – that helps users to make quick decisions to acquire services or buy products.

5. Use User Generated Content (UGC)

User-generated SEO material is a valuable asset and when it applies to Shopify marketing campaigns to engage consumers and boost sales, UGC is extremely useful in this domain as well. When merchants can put in place strategies to create excitement and attract customers, the outcomes can be astounding.

Calvin Klein used Instagram and introduced “#MyCalvins” Campaign in 2014. By urging the business’s fans to share their images in the brand’s undergarments with the #MyCalvins hashtag, the organization was able to capture a big following.

The best entries were posted on the homepage related to this project that manages to engage consumers even now. After the first year of the drive, the brand created more than 23.5 million follower connections.

By promoting the company’s brand fans straight on their main page, establishing a two-way connection, Calvin Klein surely has significantly improved its revenues.

6. Reach to Influencer

Nowadays, marketing through influencers has become an essential part of advertising on all social media platforms. They have the ability to boost e-commerce sales and revenues dramatically.

There are several ways merchants can harness the power of social media influencers. Vendors can team up with influencers to position them on ads or blogs about the product, however, the most common tactic is to get them to make supported posts. This is advocating a return to Calvin Klein’s marketing strategy as discussed above.

In their campaign, Calvin Klein put together one of the most popular influencers and celebrities to start advertising their product that created a buzz around the world. Stars like Justin Bieber, Kendrick Lamar, Iggy Azalea, and many others worked on this project and Calvin Klein was able to get an immense increase in their sales and fan following as well.

You can collaborate with micro-influencers too because they demand less money, and people nowadays, seem to trust them more than celebrities. The report by Business Insider suggests that businesses will spend about $15 billion on influencer marketing by 2022 because almost 50% of people accepted that they believe in influencers more than their friends or family members. Also, 87% of people admitted that they bought a product because of the recommendation of their favorite influencer.

7. Notify Offer to Buyer by Email

These customized emails work the same as the abandoned cart emails. Using this strategy, customers are motivated to buy products with different offers like reduced prices, free shipping, etc. According to a report by DMA in 2019, if you spend $1 on email marketing then you are expected to earn about $40 in return. That is a massive return and if you do not invest your time and money into increasing your mailing list and writing them daily emails, you are losing out on such a big network.

8. Focus on Shopify Marketing Apps

You can find different Shopify marketing apps to advertise your products on different platforms. Using Wishlist Plus, merchants can use a wishlist in their online store and can also send personalized emails that prompt their consumers to make purchases. This app is an important tool to increase sales and revenues. Following is the Wishlist app user’s statics:

Conversion rates: 20 -30 percent

Spending: 30-50 percent more per purchase

There is also Nuelink, a social media automation tool that automatically shares your new Shopify products on 12 different social media platforms.

9. Create Contests & Giveaways

Like other Shopify marketing strategies, creating contests and giveaways is also a powerful technique to attract customers. As you see on many social media platforms, the brands urge their customers to like, share, and tag a friend to win a valuable thing for free. Although these types of promotion techniques grab the attention of many users but now have grown old. Therefore, you should create new contests to catch customers.

For example, Urban Decay launched a totally different contest in 2014. They offered free tickets to the Coachella festival to the participants. To be a part of this campaign, users were asked to fill a form on the brand’s website, make a Pinterest account, and post attractive festival look photos with the company’s name.

This strategy earned more than 50 thousand new users to the company that increased awareness about the brand and sales also.

10. Create a Content Marketing Campaign

Creating a successful e-commerce content marketing campaign is an important advantage for online merchants since the content is the foundation of all search activities and social experiences. Therefore all online sellers should periodically produce content that appeals to the preferences, demands, common issues, and expectations of their customers.

For instance, in order to contend efficiently with one of the largest brands in the skincare market, Tiege Hanley teamed with Visiture to redesign the brand’s search results. To enhance Tiege’s SEO reputation, they created a significant variety of on-site content aimed at enhancing the corporation’s non-branded keyword placement at every level of the process. They were able to assist Tiege Hanley grow its organic visitors by a whopping 404% while also raising organic sales by 264%.

11. Search engine optimization (SEO)

SEO is the method of elevating the amount and standard of visitors to your site by search engine results. Every year, businesses invest around $65 billion in SEO. It is a reality and SEO statistics show the potential of these digital marketing solutions not only to raise profit for companies but also to drive growth.

SSL certificates also help increase the SEO ranking of your sites as per Google’s sayings. So, installing an SSL certificate on your website is a plus point to improve your website’s ratings and security as well. Almost all the businesses apply SEO marketing strategy, investing 41% of their budget on it.

12. Video Marketing

Video is a dynamic and interactive content medium that not only provides us an actual image of what is happening behind it but also is convenient to share around various networks. Customers love it since it is easily digestible, entertaining, and engaging, and retailers prefer it as it can bring a relatively big profit on investment (ROI) across several platforms.

Hubspot reported that about 78% of users watch videos every week, whereas 54% watch them daily. YouTube stated that its users watch 100 million hours of videos on this network every day.

Conclusion

These are a few of the most powerful Shopify marketing strategies that merchants should apply to enhance promotional drives to stores to raise visibility, visitors, email accounts, and revenues. Now it is the time to get started on applying these tactics and bringing new clients from email, SEO, social media, and other productive platforms.