How Affiliate Marketers Can Scale Blogger Outreach

The typical outreach mistakes you should leave in the past

Emailing with the snail’s speed

The effect of your outreach efforts rides on the number of cold emails you send daily as well on the relevance of your prospects. Both are matter.

Do you still search for the prospects manually? And what is the result? 10-30 answers? If so, shame on you for ignoring the tech progress benefits.

There are so much email outreach programs and services created to boost your contacts research.

However, Email Outreach is about authentic and personalized emails, that doesn’t work with automatization well enough.

But let’s suppose you already have a list of websites you wish to have your link on. The only thing left is to find their representatives emails. You can do it manually or automatically using programs for collecting emails on the web like Atomic Email Extractor Convert CSV, Sky Email Extractor, etc.

Let’s count: Using program for email extraction, you will find emails on a hundred websites in 2-5 minutes, while manual search will take at least an hour. As a result, you will get a target email list with e-addresses owners’ names, companies, etc.

Being a liar

Are you that bad ass who say something like “Hi, I’m a huge fan of your blog”? If yes, here is a message for you — stop doing that.

Personally, I get a dozen of such emails each day. The majority of AtomPark Software “fans” who reached me out don’t read a single article on our blog.

It is quite easy to check: usually Content Managers, Editors, etc. monitor the comments on their blogs, likes, and reposts on social media. Thus, they easily recognize your lie that will decrease the value of your offer.

If you enjoy somebody’s work, prove it. For example, mention the article topic you like the most, provide some specific examples.

Asking for too much work

Nobody likes extra work. Think twice about what you are asking for in the email not to irritate the recipient.

As a Chief Editor, I quite often notice in my inbox emails like:

It seems quite ok. But it’s not.

Usually, an editor or a webmaster receives 30-100 emails per day, and you ask them to read, analyze and give some feedback to your article. Why should they waste time on reading this text if the author didn’t even try to know the blog readers’ interests?

How to avoid this mistake: 

• Save the recipient’s time. Look through the blog categories, analyze the preferences of readers by likes, comments, and social shares to offer an article with practical value. It would be appreciated by the editor as well as by readers.
• Write the arguments why this article would apply to the interests of the blog auditory in the email.

Here are the examples of similar mistakes when marketers ask for too much:

• Watch my video and say if you like it.”
• “Take a look at the tools of my service and tell me if they are worth sharing with your audience”
• “I want to write an article for your blog. Please, give me some ideas on what your readers like the most.“

Don’t do that. It’s irritating.

 Try to do some research before emailing the person. As a minimum, you should know:

• audience of the website you want to get a link from,
• topics that have already been published on the blog not to repeat them.

Emailing the “snow queens”

Usually, the conversion rate of cold outreach emails is about 5-10%. That means you’d have to send 1,000 emails to get 50-100 links (pretty good).

How to increase this number? Warm your cold outreach.

Think on how to be noticed while doing the research of the websites and its representatives.

Pop up in their socials notifications bar by commenting and liking their posts (be patient and do once in the three days during a week or two). Thus, webmasters, bloggers, editors will remember your name and would be more open to your offer.

The rest depends on your talent of writing the pitch and an offer itself.

How to reach out to a target audience: Email, social media, messengers?

Usually cold outreach was conducted via email, ignoring the other communication channels. That’s all because 72 percent of consumers prefer email for business communication.

But limiting your opportunities to email pitch only you are losing a significant part of your influence.

Just think about it in numbers:

So usually people spend 11 hours a week checking their inbox every 2-3 hours, according to Frontapp. It means they really filter all the emails and chose only the best and eye-catching headlines.

So using only traditional email, you have 1-2 minutes per day to reach out to journalists, influencers, bloggers, managers’ attention.

Why not increase this time by contacting them in messengers or on social? But you should be careful, so there are special tactics.

How to warm up cold outreach email template by social media research

Organize your target list in a spreadsheet with information such as prospects social accounts, websites, and where they create content.

Here is an example of the traditional one:

Just add new fields with social networks information to this list.

Engage with the target audience. Before asking them for something via email, you should become a known-name first. There are several ways to do this:

• Follow bloggers, influencers on Twitter, LinkedIn, Facebook, etc.
•  Re-post, comment, like their posts, tag them in yours.
• Share content and start conversations in the communities they’re active.

Supposing my target audience is on LinkedIn, to get their attention I will:

1. View their profile, and they will see my name it in the notifications tab.
2. Connect with them using a personalized invite message.
   
3. Send a thanks message once they accept my invitation.
4. Follow and comment on their publications.
5. Start conversations on LinkedIn Groups where they’re a member.

Practicing this over time, you’ll become noted by your outreach targets. When you reach out to people via email, they’ll recognize your name.

Example: Supposing you have a list of emails with the groups name and topics they are active on LinkedIn.

You can download this spreadsheet in one of the mass mailing programs and write a personalized pitch to every contact in your list to send them in one click.

The Spin Text variables of the Atomic Email Studio Editor aimed to personalize the email

Mass emails make you look lazy. Email Outreach demands a 100% unique pitch. You can do it manually, typing each of the emails separately, or use an email template or write a text with personalization fields to save time.

Don’t message them on social! It can be irritating for people who used to message their friends there, but not to discuss business.

For example, as an Editor I hate receiving messages like I’ve got on LinkedIn recently:

The funniest part is the mistake in my name. So watch the copy of your message too.

Let’s get rid of those stamps in writing a pitch by refreshing it with some new ideas.

Media outreach email: traditional or non-traditional?

There is a list of standard rules for crafting “perfect” email pitch:

1. Be short and honesty
2. Include purposes
3. Write why your offer worth attention
4. Add CTA

Usually it works. But to stand out from the crowd and get a response, you should be clear and somewhat impressive with your email.

Here is what I see in my inbox daily:

It’s correct. But it’s soB-o-o-o-r-i-n-g.

Editor, influencer, blogger read hundreds of similar emails without even remembering the name of a sender.

Try to add some emotions to your email.

Crazy email pitches ideas for Media Outreach

• Use memes

Yes, that’s not a joke.

Cartoons in business emails help to generate higher levels of trust and 15% larger profits for those who use it before business negotiation.

                        Yes! 50 Scientifically Proven Ways to Be More Persuasive”

            by Goldstein Ph.D., Noah J., Steve J. Martin, Cialdini Ph.D., Robert

Outreach email example: 

• Try memes replying on “no thanks” emails

We are only humans so that the negative answer could be a result of a bad day. So why not make people smile at the end? Thus, you’ll leave a positive impression or even make the recipient have second thoughts about your offer.

Email sample:

• If your prospects goasted

“Any updates?” isn’t the only way you can remind about yourself to them. Try to use a sort of humor. Usually it helps to melt the ice of ignoring.

Funny meme sample in outreach email:

• Don’t be afraid of being non-perfect

Or even weird. People make mistakes and sometimes awkwardness could play your hand. It sounds really doubtful in terms of the official correspondence.

But still have a look at this example:

It shows that the email was sent by a real human, that isn’t the mass mailing campaign.

Media outreach perspectives are people, and sometimes they also get bored from standard messages. Try to make your emails warm and friendly without all these frames of the official style.

For example, add a gif to it as Alexandra Tachalova did:

List of top 5 tools to level up Blogger Outreach

1. Atomic Email Studio is a set of professional program designed to save your time and money in reaching out to the target audience. Using its six in-built tools, you can: collect target emails list by a keyword or website URLs, check and segment it to send your prospects personalized email pitches without leaving the program.

Its “spin text” feature of adding custom variables to the text will make your email 100% personalized, and email tracking will let you monitor the success of your campaigns.

2. BuzzSumo 

It is useful for everyone who needs new content ideas, find relevant influencers on social media, or find the websites with popular among readers content to leave a link on. Buzzsumo will show influencers about your topic, their top posts on Twitter. Thus, you can understand what content they are interested in.

3. Ahrefs is more SEO tool, but still when we talk about link building outreach, it is very useful. With its help, you can find the relevant high traffic websites to place your link on by competitors, keywords, or related websites research.

4. FindThatLead service will be useful in searching for the target audience emails, verifying and send them bulk emails.

5. Ninja Outreach is good for influencers, leads and most popular content search. You can collect the website and leads list by a keyword research. Moreover, it shows all necessary metrics to evaluate the site and an email redactor to send their representatives email.

Let’s summarize them in the table:

The conclusion

Reaching out to the right people doesn’t mean you’ll generate a response. You should work hard over the research to make your content outreach email 100% personalized and convincing:

1. Find prospects emails.
2. Get their attention on social and blog.
3. Create Google Table with the key data for personalization.
4. Write a 100% authentic email pitch.
5. Send bulk mailing campaign.
6. Measure results.

Enjoy your success!