Twitter Marketing Blueprint For Affiliate Marketers
Small businesses rarely have the big marketing budgets available to more established enterprises. Therefore, they direct their energies in the marketing asbestos within their reach. For online retailers, this entails tweaking their virtual aesthetics like selecting the best Shopify themes. Additionally, they leverage the power of social media.
As a social media platform, Twitter receives quite a bit of flak for the brash interactions between many of the users. However, just like any other form of social media, it is a way in which small enterprises and large corporations alike can interact with their target market and even drum up more business.
You should, therefore, take advantage of the 145 million daily active users that the platform has to offer. By putting your brand and product before this large number of eyeballs, you increase your chances of broadening the prospects of your business.
However, starting out on Twitter as a business can sometimes appear as a daunting task. In this article, we lay out a blueprint that your small business can follow to build a successful enterprise. Twitter provides an ideal way for you to break the fourth wall and speak directly to your consumers.
to Use Twitter to Successfully Market Your Business
Marketing your small online business starts from ensuring that your present an exceptional user experience – Shopify themes come in handy. After ensuring that your business will visually appeal to your prospective customers, you need to expand your digital footprint.
This entails using social media platforms like Twitter to get the word out. Read on to find out how you can use Twitter to spur the growth of your fledgling business.
Craft an Impressive Profile
The first place your prospective customers will have contact with your business on the platform is through your profile. You need to create a profile that stands out, projecting professionalism as well as your unique voice.
Start off by using your logo as the profile avatar after browsing logo templates for inspiration if necessary. The profile page also has a header section; add an appropriate image, usually of your product. It’s important to ensure that these images are of very high quality.
And perhaps most importantly, create your handle. It’s prudent to ensure that this is your brand name or a slight variation of it. This ensures that your audience can readily identify the business and reach out.
The profile also includes a bio – a short description of your business. To stand out, use this opportunity to set your brand’s voice. The description can be quirky, tongue-in-cheek or purely professional.
Additionally, add a link to your business website, blog or eCommerce platform.
Tweet Content Tailored for Your Target Market
Before you line up content to post on your Twitter page, make sure that it will resonate with your target audience. You, therefore, have to engage in some sort of market research. This enables you to craft buyer personas around which you base your content.
These personas also help you to find a brand voice that adds character to your content. People want to engage with brands that have some personality to them. What this means is, don’t send out generic content that seems like it was autogenerated by software.
The successful Twitter brands have personalities that are easily recognizable across the platform. This enables their target audiences to relate to them.
To this brand personality, you need to add originality and sincerity. This will put more stock in your content so that your audience finds it authentic.
Engage With Your Audience
Twitter is a platform that thrives on constant and almost instantaneous interaction. Therefore, you shouldn’t treat your brand’s page as a repository for content. Rather, use the platform to actively engage with your current and prospective consumers.
When you tweet content, a significant number of replies will be people asking for more information or have other queries. You need to engage with these users, showing that you take the time to read their tweets.
There are also instances when your Shopify themes don’t have a chatbox or AI bot that can engage with customers when they have queries. They resort to reaching out to the brand through the Direct Messages feature on Twitter.
You need to answer them and provide assistance. This kind of interaction increases conversions and also builds brand loyalty because the customers feel that the brand cares about them.
Brands that frequently engage with their followers are viewed in a favorable light by their audience, positioning them in a better place to achieve growth. You can buy Twitter followers for superb growth.
Take Advantage of Unique Twitter Features
Twitter has some features that businesses can take full advantage of to glean vital information from their target market.
One of these features is the polls. Twitter allows you to set up a poll that can easily show you how the audience feels about something. These polls are especially good at conducting quick superficial market research.
For example, you can set up a poll that asks users to choose between two new products that you have in the pipeline. In a matter of hours, you can see which product that the market prefers. You can then channel your effort towards that product to ensure that it meets and surpasses expectations.
Another advantageous feature the platform provides is the ability to boost posts. If your posts aren’t doing well organically, you can pay so that they reach a larger audience. This means that your tweet also shows up in the timeline of those users who don’t follow your brand’s account.
Leverage the Power of Twitter Analytics
When you push out content, you need to measure the success of the tweets. Twitter provides analytics that shows how well your content performed on the platform. The dashboard shows you how the various ways your audience has interacted with your tweets.
One mistake you should side-step is getting too attached to the vanity metrics. These metrics include retweets, likes or the number of new followers. You should be more interested in how many people replied and what the general consensus is vis-a-vis the purpose of the content.
Furthermore, the analytics show other metrics like the demographic make-up of your following and how the different segments interact with your tweets. You should also look at how many people click on the links you place in your tweets.
All this shows you which aspects of your Twitter marketing strategy are working and the areas that need more attention.
Where to From Here?
This blueprint shows small businesses how to start out their Twitter marketing journey. Using this social media platform to boost your fledgling enterprise entails many more aspects that can move your books from the red to the black.
Not only can you keep an eye on your competition, but you can also easily capitalize on their shortcomings and brand-specific crises owing to Twitter’s penchant for making things go viral.
With this blueprint, you can increase the digital footprint of your brand and put it in a prime position to grow and get ahead of the competition.
