10 Best Influencer Marketing Tips For 2024
The influencers of the past were a very select few. Depending on the products you are trying to sell, the right influencer might have been an athlete, an actor or an expert of some type. The internet has changed this dynamic. While those traditional influencers are still relevant, there is now a broader array of people who can move consumer opinion and inspire action. It could be a blogger, an online video creator, or a social media personality.
This new influencer ecosystem makes it possible for more brands to have access to influencers to help them promote and sell products. You can find niche figures that are relevant to your industry, but they don’t have the broad fame that will require a costly marketing deal to get them involved. This access can be valuable for businesses, but you need to be able to develop a strategy for using influencer marketing.
In this post, we are going to look at ten tips that can help brands develop effective influencer marketing campaigns.
1. Write Blog Posts
Writing blog posts will help to establish you as an influencer in your own right. Your blog is where you can show your expertise and highlight the benefits of your products or services. It can also be a place for other influencers to refer back to when they are discussing your brand with their audience.
2. Discount Codes
Get influencers to integrate discount codes from your brand in their content. This is good for your brand because it not only gets the mention from the influencer, but the discount can be a good way to encourage action. It is also good for the influencer because it provides an opportunity for them to give something of value to their fans.
3. Giveaways
Influencers can be great for promoting giveaways. If you are having a contest, promote it to influencers and get them to mention it in their content. This can be especially effective if you are working with a Facebook marketing agency to hold a giveaway on social media. You get the influencer to mention your brand and the giveaway in a post, and as it spreads, their followers will do the same.
4. Mentions
Simply paying for a few mentions can be worthwhile if you find the right influencer. As long as the influencer is relevant to your brand and they have a big enough following, a simple mention could be enough to get a significant portion of their followers to check your products and services out.
5. Guest Posts
Guest posting can be an effective strategy for leveraging the audience of an influencer. If they have a blog, see if you can write a guest post with links back to your website or product pages. You could also consider asking the influencer to write a blog post for your site. Whichever direction the guest posting goes, it will help to bring some of the influencer’s audience to your site.
6. Free Products
You don’t want to give free products away to any person that has an audience, but if that person can inspire action, it might be worth the expense. Find an influencer that aligns with your brand and give them some of your products. Ask them to test them out and create content to promote the products to their audience.
7. Competitions
Creating a competition among a select group of influencers could be a good strategy. If you can find a group of influencers relevant to your brand, you could create a social media competition to raise awareness of your brand. Ask them all to create a post about your brand and tell them that the one with the most likes or shares wins a prize.
8. Social Media Takeover
Brands can benefit from handing one of their social media accounts over to an influencer for a few hours in a day. This will not only attract their audience to your social media channels, but it can also be a good way to provide interesting new content for the followers you already have.
9. Partnerships
A long-term partnership can offer more value than a one-off agreement to get a post or a video made about your brand or products. If you can find the right influencer, see if you can make a deal to get them to post regularly and create specific content over several weeks or even months. Beyond getting exposure to the audience, a long-term strategy can almost make your brand a part of the community.
10. Events
Holding events is nothing new for brands. They can be great for raising awareness or launching a new product. If you want to take your event to the next level, invite influencers and get them to post about the event while they are there. This can be an effective way to increase exposure and get more people interested in the event.
